Every home sale in your territory, as the county records it.
A closed home sale is the single richest buying moment in consumer sales: new insurance, new security system, new HVAC service plan, renovation, furniture, refinance timing. Counties record every one of those transfers as public deeds. Recordpipe collects the recordings across the counties you sell into — one county or a national footprint — and delivers each closing as a structured lead while it's still fresh.
Deed transfers as they publish
Every recorded sale in your coverage area, with property, parties, and transaction details as the county publishes them.
Territory-shaped feeds
One metro, one state, or every county you operate in — normalized into one schema no matter how differently counties publish.
Filters that match your product
Price bands, property types, absentee vs owner-occupied, first-time purchase patterns — set in scoping.
Daily cadence into your CRM
Webhook, API, or file drop. Your reps see today's closings, not last quarter's list.
New homeowner leads start at the county recorder
Every closed sale becomes a recorded deed. That recording is the moment a lead exists: a named buyer, a specific property, a transaction that just happened. New homeowner leads built from deed recordings beat rented lists on the only axis that matters — the buyer hasn't been called by your competitors yet, because the record is days old, not months.
The buying moment is real and it is short. New owners choose an insurance carrier, a security provider, an HVAC service plan, a lawn contractor, and a dozen other vendors in the first weeks of ownership. A feed keyed to recordings puts your reps in that window. A quarterly list from a broker puts them well behind it.
Recordpipe builds the pipeline once — your counties, your filters, your delivery endpoint — and then every recorded sale in your territory arrives as a structured lead. No portal-checking, no manual pulls, no re-keying. The same infrastructure that processes over one million public records nightly handles your counties as a matter of routine.
Home sale data by county, normalized to one schema
Counties do not publish home sale data the same way. Formats differ, field names differ, timing differs, and some fields exist in one jurisdiction and not the next. Anyone who has tried to assemble home sale data by county across even one state knows the real work is not access — it's reconciliation.
That reconciliation is the product. Recordpipe normalizes every county in your footprint into a single schema: same field names, same date formats, same party structure, whether the record came from a rural recorder or a major metro. Your CRM ingests one shape. Your reps read one layout.
Where a county doesn't publish a field — sale price in non-disclosure states is the classic case — the field arrives empty and flagged, not guessed. We would rather deliver an honest blank than a modeled number your team treats as fact. The scoping sample shows you exactly which fields your counties actually publish, before you commit to anything.
Filters that match the way you sell
A raw deed feed is a firehose. The useful version is shaped to your product. In scoping we define the filters that turn recordings into your definition of a lead:
- Price bands — target the transactions your product is priced for, where counties publish consideration.
- Property type — single-family, condo, multi-family, land, as classified in the record.
- Owner-occupied vs absentee — mailing address versus property address is a strong signal for who moved in and who bought a rental.
- Purchase patterns — deed and party structure that suggests a first-time purchase, an investor entity, or an estate transfer.
- Geography — down to the ZIP codes your trucks actually roll to.
Filters are set at intake and adjustable as your territory or product changes. The feed is built for you; we don't resell your configuration to the shop across town.
From recorded deed to CRM record, on your cadence
Delivery is the difference between data and pipeline. Recordpipe pushes each qualifying sale by webhook, API, or file drop — daily for teams that work today's closings, weekly for teams that batch. Records arrive deduplicated, tagged with your filter criteria, and ready to route to the rep who owns that territory.
Re-recordings and corrections are handled upstream, so the same sale doesn't hit your CRM twice. Each record carries the recording date and our first-seen timestamp, so you can measure actual lag for your counties instead of taking anyone's word for it.
Pricing is fixed-price and quoted after a $500 scoping that includes a sample from your own counties, delivered within 5 business days. Ongoing feeds start at $5,000; a single-county one-time pull is a small order we're glad to scope. We reply to every inquiry within 2 business days.
What a delivery looks like
| Field | Description |
|---|---|
| property_address | Situs address of the property sold, standardized. |
| parcel_id | County parcel or APN identifier, as assigned by the assessor. |
| recording_date | Date the county recorded the deed. |
| sale_price | Consideration as recorded, where the county publishes it; empty and flagged in non-disclosure jurisdictions. |
| deed_type | Instrument type as recorded — warranty, grant, quitclaim, trustee, and so on. |
| buyer_names | Grantee party names exactly as they appear on the recorded deed. |
| seller_names | Grantor party names as recorded. |
| property_type | Property classification from assessor data, normalized across counties. |
| absentee_flag | Whether the buyer's mailing address differs from the property address. |
| first_seen_at | Timestamp when the record entered your feed — your freshness audit trail. |
In the field.
Home services: first truck in the driveway
A regional HVAC and home-security company can route each day's closings to the rep covering that ZIP, with owner-occupied filters on so crews aren't pitched at investors. The rep who reaches a new homeowner before the competition usually keeps the account for years.
Insurance: quoting at the switching moment
A P&C agency's marketing team can trigger a mail-and-call sequence off each recorded sale in its counties. A new purchase is the one moment nearly every homeowner shops coverage; a daily deed feed means the quote arrives while that decision is still open.
Moving-adjacent: the weeks after the boxes
A furniture retailer or storage operator can build campaigns around recording dates — the predictable stretch when new owners buy appliances, furniture, and organization services. Price-band filters keep the offer matched to the home the buyer just closed on.
Lenders and investors: reading the transfer tape
A lender's growth team can watch cash purchases and investor-entity buyers for follow-on financing outreach, while a local investor tracks absentee acquisitions in target neighborhoods. Same feed, different filters — both defined in scoping, both marketing uses on raw public data.
New-homeowner data without the list-broker markup
List brokers resell the same closings to every competitor weeks late. A pipeline is yours: your counties, your filters, exclusive delivery timing. Fixed-price from $5,000 for ongoing feeds — and a single-county one-time pull is a small order we're happy to scope.
How fresh are the leads?
Do you include buyer contact information?
Do all counties publish the sale price?
Can I get just one metro, or do I have to buy a state?
How do you keep the same sale from hitting my CRM twice?
Is this a consumer report? Can I use it for lending decisions?
Can the feed post directly into my CRM?
What does getting started look like?
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