New homeowner leads start at the county recorder
Every closed sale becomes a recorded deed. That recording is the moment a lead exists: a named buyer, a specific property, a transaction that just happened. New homeowner leads built from deed recordings beat rented lists on the only axis that matters — the buyer hasn't been called by your competitors yet, because the record is days old, not months.
The buying moment is real and it is short. New owners choose an insurance carrier, a security provider, an HVAC service plan, a lawn contractor, and a dozen other vendors in the first weeks of ownership. A feed keyed to recordings puts your reps in that window. A quarterly list from a broker puts them well behind it.
Recordpipe builds the pipeline once — your counties, your filters, your delivery endpoint — and then every recorded sale in your territory arrives as a structured lead. No portal-checking, no manual pulls, no re-keying. The same infrastructure that processes over one million public records nightly handles your counties as a matter of routine.
Home sale data by county, normalized to one schema
Counties do not publish home sale data the same way. Formats differ, field names differ, timing differs, and some fields exist in one jurisdiction and not the next. Anyone who has tried to assemble home sale data by county across even one state knows the real work is not access — it's reconciliation.
That reconciliation is the product. Recordpipe normalizes every county in your footprint into a single schema: same field names, same date formats, same party structure, whether the record came from a rural recorder or a major metro. Your CRM ingests one shape. Your reps read one layout.
Where a county doesn't publish a field — sale price in non-disclosure states is the classic case — the field arrives empty and flagged, not guessed. We would rather deliver an honest blank than a modeled number your team treats as fact. The scoping sample shows you exactly which fields your counties actually publish, before you commit to anything.
Filters that match the way you sell
A raw deed feed is a firehose. The useful version is shaped to your product. In scoping we define the filters that turn recordings into your definition of a lead:
- Price bands — target the transactions your product is priced for, where counties publish consideration.
- Property type — single-family, condo, multi-family, land, as classified in the record.
- Owner-occupied vs absentee — mailing address versus property address is a strong signal for who moved in and who bought a rental.
- Purchase patterns — deed and party structure that suggests a first-time purchase, an investor entity, or an estate transfer.
- Geography — down to the ZIP codes your trucks actually roll to.
Filters are set at intake and adjustable as your territory or product changes. The feed is built for you; we don't resell your configuration to the shop across town.
From recorded deed to CRM record, on your cadence
Delivery is the difference between data and pipeline. Recordpipe pushes each qualifying sale by webhook, API, or file drop — daily for teams that work today's closings, weekly for teams that batch. Records arrive deduplicated, tagged with your filter criteria, and ready to route to the rep who owns that territory.
Re-recordings and corrections are handled upstream, so the same sale doesn't hit your CRM twice. Each record carries the recording date and our first-seen timestamp, so you can measure actual lag for your counties instead of taking anyone's word for it.
Pricing is fixed-price and quoted after a $500 scoping that includes a sample from your own counties, delivered within 5 business days. Ongoing feeds start at $5,000; a single-county one-time pull is a small order we're glad to scope. We reply to every inquiry within 2 business days.
What a delivery looks like
| Field | Description |
|---|---|
| property_address | Situs address of the property sold, standardized. |
| parcel_id | County parcel or APN identifier, as assigned by the assessor. |
| recording_date | Date the county recorded the deed. |
| sale_price | Consideration as recorded, where the county publishes it; empty and flagged in non-disclosure jurisdictions. |
| deed_type | Instrument type as recorded — warranty, grant, quitclaim, trustee, and so on. |
| buyer_names | Grantee party names exactly as they appear on the recorded deed. |
| seller_names | Grantor party names as recorded. |
| property_type | Property classification from assessor data, normalized across counties. |
| absentee_flag | Whether the buyer's mailing address differs from the property address. |
| first_seen_at | Timestamp when the record entered your feed — your freshness audit trail. |